Strategy Build · Prepared for
The Darryl Turner
Corporation
Darryl and Raquell Turner · Title Sales Mastery
A 60 day strategy build. Buck interviews your leadership team, coaches and clients, audits your brand, marketing, events and sales process, and delivers a written plan for 2027. You get a brand guide, avatar profiles, a user journey map, a product and service map, a revenue plan and a roadmap your team can start using right away, plus quick wins along the way.
Paid in Full
Interviews, audits, ten written deliverables and quick wins. One payment, delivered in about eight weeks.
Interviews, audits and strategy sessions.
Buck leads every interview and writes the strategy himself.
Interviews
We start by listening.
- Darryl and Raquell
- Kristen Sidman (client results), Haley (corporate sales) and Sarah (brand and media)
- A few of your coaches
- Three to five of your enterprise clients
- A review of your dashboard: USB count, value per USB and trend
Audit
Everything you have today, reviewed.
- Website, social media, email and brand materials
- Social accounts your coaches run under your name
- Lead capture: QR codes, the free sales audit, forms and the leadership lunch
- Title Sales Mastery: goals, tracking, first time and repeat attendees
- AI search: what ChatGPT, Gemini and Google say about you today
- Where AI tools can save your team time in sales, follow up and content
- Marketing spend and what it returns
Strategy Sessions
We build the plan with you.
- Two working sessions with Darryl and Raquell to review drafts
- Sessions with your team leads on the parts they will own
- A weekly 30 minute check in
- Direct access to Buck by text, email or phone
What you get.
Ten written deliverables. Each one comes with clear next steps so your team can put it to use right away.
Interview Findings
A summary of what your leaders, coaches and clients told us, and the themes that came up most.
- Your team uses it to: See your business the way your team and clients see it.
Audit Punch List
What is working, what is missing and what is broken across brand, marketing, events and lead capture, ranked by impact.
- Your team uses it to: Fix the biggest gaps first.
Brand Guide
Who you are, what makes you different, your value propositions, your voice, visual standards, how to present the 2,200 percent ROI, and social media guidelines for coaches.
- Your team uses it to: Keep every coach, post, email and event consistent.
Avatar Profiles
Profiles of your enterprise buyer, the individual rep and the other real estate vendors you could serve: how each one buys, their objections and the questions that qualify them.
- Your team uses it to: Talk to the right person with the right message.
User Journey Map
Every step from first contact to repeat client, with what each touch point (events, the leadership lunch, the free audit, coaching, content, email) should do and how it is measured.
- Your team uses it to: Move people to the next step on purpose.
Product and Service Map
All of your offers placed on the journey, the gaps called out, and options for an elite tier and for new channels such as home warranty and mortgage.
- Your team uses it to: Know what to offer each client next.
Revenue Plan and KPI Scorecard
How leads are captured, qualified, routed and followed up so enterprise sales depend less on Darryl, the email and text follow up sequences for each avatar, and a simple weekly scorecard tied to USBs.
- Your team uses it to: Run the sales process without Darryl in every deal.
Team and Role Map
Who owns what, including a job description for a full time brand and marketing role.
- Your team uses it to: Hire for the gaps and hand off the right work.
Exit Readiness Checklist
What buyers look for in due diligence and the gaps that could lower your valuation.
- Your team uses it to: Build toward a sale on your timeline.
2027 Roadmap
Every recommendation in priority order, by quarter, with an owner for each.
- Your team uses it to: Start 2027 knowing exactly what happens first.
Results along the way.
You do not wait eight weeks to see changes. By week three you get a short list of quick wins your team can put in place right away, and we add to it as we go. Examples from our first conversation:
Quick wins
Weeks 2 to 4- Three intake questions on every event registration, so you know who is coming before they arrive
- Tracking first time and repeat attendees at Title Sales Mastery
- A check of every lead form and QR code, including the free sales audit
- Social media guidelines for coaches
- A clearer way to present your ROI results
The final list comes from the interviews and the audit.
About eight weeks.
Start now and you begin 2027 with the full plan.
Kickoff
Kickoff with Darryl and Raquell
Goals, timeline and the interview list. You share access to the dashboard, CRM, analytics and marketing spend.
Interviews
Interviews and audit
Buck meets your leaders, coaches and clients, and reviews your brand, marketing, events and lead capture.
Quick wins
First quick wins list
Changes your team can make right away.
First draft
Draft review
Brand guide, avatar profiles and user journey map, reviewed with you live. You mark them up and we revise.
Build out
Revenue plan, product map and team map
The revenue plan, KPI scorecard, product and service map and role map, worked through with your team leads.
Final
Final presentation
All ten deliverables, presented live and recorded, with the 2027 roadmap.
Your side and our side.
Your team gives its time in interviews and reviews. We do the rest.
Your side
Time and access- An hour or two of interview time from each leader
- Access to the dashboard, CRM, analytics and marketing spend
- Introductions to the coaches and clients we interview
- Darryl and Raquell at the two review sessions
- A 30 minute check in each week
Our side
The work- Every interview and audit
- All ten written deliverables
- The quick wins list
- The weekly check in and direct access to Buck
- The final presentation
Everything you share stays confidential, including revenue, pricing and margins. Nothing financial is shared with your team.
One payment.
One fee for the full build. All figures are in US dollars.
60 day strategy build
Everything belowInterviews run by video. If you would like Buck on site in Reno for a working day, travel is billed at cost, with your OK first.
Not included: building or running the plan, such as CRM builds, websites, content production, paid advertising or recruiting.
Start here
60 day strategy build
One payment today, nothing monthly. Card or bank account (a bank account avoids card fees).